Sophomore Rise is an initiative created within Undergraduate Studies in response to rising Sophomore dropout rates. Its purpose was to engage first-year students in hopes of keeping them engaged with school into their second year at the university. The goal was to create an identity that was fun, uplifting, and high-energy. The casual script feels fresh and laid back. The vibrant colors and bursting shapes bring the energy up. The italicized font treatment adds to the sense of movement. The campaign assets were designed to carry this energy across platforms.
@theU Header
Email Header
Web Tile
Animated Web Header
Save the Date Mailer
Social Media Posts
Digital Ad in the Union
Pin
Pin